A2RL : Abu Dhabi Autonomous Racing League
World leading Engineering and Programming meets Motorsports.

ASPIRE's inaugural A2RL global broadcast package was developed and produced by Kingsley Creative.

A comprehensive creative treatment was developed to showcase the technology powering teams in the inaugural autonomous racing event.

The broadcast package included a custom launch intro, dynamic team idents, and explainer visualisations communicating the technology behind the vehicles.
RnD frames - stylised parts, livery & x-ray overlays.
Credits:
Creatives: Kingsley Creative + Cal Lomax.
Client: Hayfisher + A2RL.
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