A2RL : Abu Dhabi Autonomous Racing League
World leading Engineering and Programming meets Motorsports.
ASPIRE's inaugural A2RL global broadcast package was developed and produced by Kingsley Creative.
ASPIRE's inaugural A2RL global broadcast package was developed and produced by Kingsley Creative.
As part of this project, a comprehensive creative treatment was developed to showcase the inspiring technology driving the teams in the inaugural event.
The broadcast package featured a custom intro sequence designed to celebrate the event's launch. It also included a series of explainer visualizations that detailed the cutting-edge technology within the vehicles and on-track demonstrations. Additionally, dynamic intros were created to highlight each team.
RnD frames - stylised parts, livery & x-ray overlays.
Credits:
Creatives: Kingsley Creative + Cal Lomax.
Client: Hayfisher + A2RL.